Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
To begin with, let's define what a topical map is. A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
The success of a topical map is determined by how well it targets the search queries of your audience. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.
To put this into action, you first need to conduct keyword research. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.
Following keyword research, create topic clusters around your primary keyword for each page. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
Implementing a topical map into your local SEO strategy is beneficial in many ways. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in read more search results, driving more traffic.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.